XPrize
Video of event on October 4th 2004
New Spirit of St. Louis Aspire
New Spirit of St. Louis - Comet
New Spirit of St. Louis - vintage rocket
New Spirit of St. Louis Lindbergh/rocket
New Spirit of STL design #2
New Spirit of STL design #3
The New Spirit of St. Louis Brand
Mission Control banner/branding at St. Louis Science Center
$10 Million Check - Erik Lindbergh, Peter Diamandis
Final brand on X1 - New Spirit of St. Louis
Brian Benne
Group Branson
About This Project
THE BRAND DESIGN CHALLENGE!
Create a graphically versatile brand that captures the excitement of space exploration and the new spirit of St. Louis.
IMPACT!
On October 4, 2004, XPRIZE captured the world’s attention by awarding the $10 million Ansari XPRIZE—the largest prize in history—to Mojave Aerospace Ventures for their SpaceShipOne. Led by famed aerospace designer Burt Rutan and his company Scaled Composites, with financial backing from Paul Allen, the team’s winning technology was licensed by Richard Branson to create Virgin Galactic. With the awarding of this competition, a brand-new $2 billion private space industry was launched.
THE GRAND CHALLENGE!
Before the Ansari XPRIZE, space flight was the exclusive purview of government.
The possibility of space tourism was considered too dangerous and too expensive for the general public and space exploration for the private sector was neither possible nor affordable.
HOW IT WAS WON!
- Carrying 3 people
- To 100 Km about the Earth’s surface
- Twice within 2 weeks
“The day before something is truly a breakthrough, IT’S A CRAZY IDEA.”
– Peter Diamandis
Design and code requirements
User Experience, Customer Experience and UI design, html5, Java
Date
20 November